I.She.Me.Her.We.You.(say that fast 3X!) Is a label over 7 years in the making. A unifying lifestyle brand birthed from our truest state, LOVE! IU is a LA born lifestyle brand with global appeal. The brands name pays homage to the founders' love and adoration for Japanese culture and how she learned phonetically to pronounce her favorite word “Aishiteru,” which means I love you in Japanese. IU label has expansive ideas in fashion trends and desires to elaborate on those creative ideas as the brand grows. Encouraging everyone to make a conscious effort together.
~Everything starts with 'I' and ends with 'U'~