I.She.Me.Her.We.You.( say that fast 3X!) Is a label over 7 years in the making. A unifying lifestyle athleisure brand birthed from our truest state, LOVE. IU is an LA born lifestyle athleisure brand with global appeal. The brands name pays homage to the founders' love and adoration of her exposure to Japanese culture in earlier years married with her love of her own culture & heritage. I.She.Me.Her.We.You is how she learned phonetically to pronounce her favorite word “Aishiteru,” which means I love you in Japanese. IU label has expansive ideas in fashion and desires to elaborate on those creative ideas as the brand grows. Encouraging everyone to make a conscious effort to be the best versions of themselves and express it.

~Everything starts with 'I' and ends with 'U'