I.She.Me.Her.We.You. is a unifying lifestyle athleisure brand birthed from our truest state, LOVE. IU(a.k.a. the short form of its branding) is an LA born lifestyle brand with global appeal. The brands name pays homage to the founders' love and adoration of her exposure to Japanese culture in earlier years married with her love for her own culture & heritage. I.She.Me.Her.We.You is how Tysha learned phonetically to pronounce her favorite word “Aishiteru,” which means I love you in Japanese. IU has expansive ideas in fashion and desires to elaborate on those creative ideas as the brand grows. Encouraging everyone to make a conscious effort to be the best versions of themselves and express it. Your support helps us further our mission. portions of proceeds from each purchaser donated to matters of the heart. Team give back is of priority to us.

~Everything starts with 'I' and ends with 'U'